USPS Executive Political Kit

USPS wanted to provide their sales reps and their customers (political strategists) with an interactive piece that positioned them as thought leaders in the political landscape. I pitched and wrote a hands-on book that houses various direct mail samples—designed to inspire voter action throughout the 2020 Presidential Election.

To make the story even more engaging, I created Susan Best and Mark Winn—two mock political candidates competing against each other on the campaign trail. I also wrote the sample direct mail pieces housed in this book—each designed to inspire voter

To make the story even more engaging, I created Susan Best and Mark Winn—two mock political candidates competing against each other on the campaign trail. I also wrote the sample direct mail pieces housed in this book—each designed to inspire voter action and depict Best and Winn’s journey to Election Day. Beyond the samples, the story highlights shifts in the political landscape and voter demographics, as well as the latest technology trends in political mail—like QR Codes driving to each candidate’s website and AR—to help campaigns break through the media clutter.

 

Digital experience

In addition to the book, I wrote the copy for the accompanying web experience that acts as a shareable, digital version of the kit, so more people can see how Best and Winn use mail to deliver the win.

 
 
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