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Today’s young political strategists may not be aware of mail’s power as a digitally-connected channel that reaches more voters. USPS wanted a suite of assets that helped demonstrate the value of integrating direct mail with digital channels to capture attention and mobilize voters to act.
We created a 37-page Political Mail guide titled “Drive Action to the Polls” that highlights shifts in the political landscape, voter personas, and the latest trends in political mail to help campaigns increase their ROI. The accompanying best practices how-to booklet, “How to Spark Voter Action,” is a step-by-step guide that helps campaigns get started in creating a winning omni-channel strategy that inspires voter action.
A direct mail piece with accompanying Business Reply Card motivated our audience to request the Political Mail guide.
A set of banner ads drove our audience to a landing page where they could request the Political Mail guide.
An interactive web page was created to increase awareness and help our audience understand the four electorate profiles and their mindsets along with opportunities to reach, engage, and mobilize these constituents on their varied journeys to the polls.