It takes action
Corebridge Financial wanted to position themselves as the brand that empowers people to take action for their financial futures. I created the script and storyboard for a national TV spot that aired during the PGA Championship, showing how Corebridge reinforces their promise that “Action is Everything.”
I introduced a dynamic visual device for the spot: a purple ball inspired by the Corebridge logo. Symbolizing momentum and progress, it serves as a unifying brand cue across campaigns and reinforces Corebridge’s positioning as the action brand.
We brought the concept to life on a volume stage, blending live-action footage with immersive, cinematic environments. The approach allowed us to shift backdrops seamlessly with the story, creating a sense of scale and polish while maximizing production efficiency.