Mark Your Moment
Boston Consulting Group was launching BCG X, a new brand uniting three existing business units into one tech build and design firm. The challenge: help Fortune 500 decision-makers navigate emerging tech investments while positioning BCG X as an evolution of BCG's authority, not a departure from it.
I developed messaging and wrote copy across audio ads, paid media, web pages, and OOH at Davos — putting the brand directly in front of the tech leaders BCG needed to reach. My tagline and campaign concept won the agency the account.
