Financial planning can feel overwhelming—so Corebridge wanted to position themselves as the brand that helps people move forward with confidence. I created the script and storyboard for a national TV spot that aired during the PGA, showing how Corebridge makes taking action simple and empowering, reinforcing their promise that “Action is Everything.”
The spot also introduced the purple ball, a dynamic element derived from the Corebridge logo called the Action Symbol. As a visual device, it symbolizes momentum and progress—serving as a unifying brand cue across campaigns and reinforcing their positioning as the action brand.
To bring the concept to life, we filmed on a volume stage—blending live-action footage with immersive, cinematic environments. This allowed us to create dynamic backdrops that shifted seamlessly with the story, giving the spot both scale and polish while maximizing efficiency in production.